jeu. 26 sept.
|La Tricoterie
Au-delà des apparences : déjouer le greenwashing et le social washing
Dévoilez les vérités cachées des arguments marketing ! Rejoignez-nous pour un atelier révélateur sur les tactiques de greenwashing et de social washing. Apprenez à distinguer la durabilité authentique des tromperies astucieuses et donnez à votre entreprise les moyens d'adopter une véritable responsabilité environnementale et sociale.
Heure et lieu
26 sept. 2024, 13:00 – 15:00
La Tricoterie, Rue Théodore Verhaegen 158, 1060 Bruxelles, Belgique
Invités
À propos de l'événement
This dynamic, two-hour workshop is designed for entrepreneurs eager to navigate the complex landscape of sustainable and ethical marketing. Participants will engage in an immersive learning experience that combines interactive elements with practical insights.
Part 1: Unmasking Deceptive Practices (60 minutes)
The event kicks off with an engaging, multimedia quiz that serves as a springboard for in-depth discussions:
- Decoding Terminology: Participants will explore nuanced definitions of greenwashing and social washing, uncovering the often-overlooked connection between these practices. They'll discover how companies engaging in one form of deception frequently employ the other as well and understand how these practices manifest in today's market.
- Unveiling Common Tactics: Through real-world case studies, attendees will dissect the sophisticated strategies companies use to create misleading impressions of environmental and social responsibility.
- Contrasting Authenticity and Deception: A curated showcase of marketing campaigns will highlight the stark differences between genuine sustainability efforts and cleverly…