Événement pré-COP 28 : Greenwashing et social washing : reconnaître et éviter les pratiques trompeuses en matière de durabilité

In today's world, as companies and organizations increasingly adopt sustainability and CSR as core values, it has become imperative to distinguish between genuine commitments to environmental and social responsibility and mere marketing plays. Greenwashing and social washing are tactics employed by some organizations to create the illusion of sustainable practices while often doing little to address the underlying issues. With that panel discussion, Dr Audrey-Flore Ngomsik, CEO of Trianon Scientific Communication intend to: · Raise Awareness about the pervasive issues of greenwashing and social washing, helping attendees recognize these practices and their implications. · Provide Tools for Recognition: Attendees will gain insights and practical knowledge on how to spot greenwashing and social washing in various sectors, such as business, marketing, and policymaking. · Explore Impacts: The panel will investigate into the environmental, social, and economic consequences of greenwashing and social washing. · Share Solutions: Which strategies to combat greenwashing and…