Beyond appearances: Outsmarting Greenwashing and Social washing
Thu 26 Sept
|La Tricoterie
Unmask the hidden truths in marketing claims! Join us for an eye-opening workshop on greenwashing and social washing tactics. Learn to distinguish authentic sustainability from clever deception and empower your business to lead with genuine environmental and social responsibility.
Time & Location
26 Sept 2024, 13:00 – 15:00
La Tricoterie, Rue Théodore Verhaegen 158, 1060 Bruxelles, Belgium
Guests
About the event
This dynamic, two-hour workshop is designed for entrepreneurs eager to navigate the complex landscape of sustainable and ethical marketing. Participants will engage in an immersive learning experience that combines interactive elements with practical insights.
Part 1: Unmasking Deceptive Practices (60 minutes)
The event kicks off with an engaging, multimedia quiz that serves as a springboard for in-depth discussions:
- Decoding Terminology: Participants will explore nuanced definitions of greenwashing and social washing, uncovering the often-overlooked connection between these practices. They'll discover how companies engaging in one form of deception frequently employ the other as well and understand how these practices manifest in today's market.
- Unveiling Common Tactics: Through real-world case studies, attendees will dissect the sophisticated strategies companies use to create misleading impressions of environmental and social responsibility.
- Contrasting Authenticity and Deception: A curated showcase of marketing campaigns will highlight the stark differences between genuine sustainability efforts and cleverly…