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When Did Self-Care Become a Solo Sport?
When Did Self-Care Become a Solo Sport?

Thu 22 Jan

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The Nine

When Did Self-Care Become a Solo Sport?

And what does that have to do with social sustainability?

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Time & Location

22 Jan 2026, 19:30 – 21:00

The Nine, Rue Archimède 69, 1000 Bruxelles, Belgium

About the event

The Problem

We talk endlessly about environmental sustainability. Carbon footprints. Circular economy. The metrics are clear.

Social sustainability? We've turned it into individual wellness programs. Meditation apps. Solo yoga. Therapy subscriptions. The message: fix yourself, alone, with a screen.

Meanwhile: 77% of workers globally experience burnout. EU burnout costs €617 billion annually. The wellness industry is worth $66 billion.


We're spending billions on isolation to fix problems caused by isolation.


Here's what we've forgotten:


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