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Europe's Plastic Problem Has a New Solution: Just Pretend It's Fixed
Europe's new plastic recycling rules let companies claim "100% recycled" labels on products with zero recycled content through creative accounting. While mechanical recycling achieves 80-85% success rates, the EU favors chemical recycling technologies with just 1-14% yields. With only 38% of plastic currently recycled and 19 of 27 countries failing 2025 targets, these mass balance regulations prioritize profit over performance, turning environmental policy into sustainability
Aug 29


From farm to trash: How food social security model could solve waste and hunger
Have you ever wondered why we throw away so much food while millions go hungry?
It's a puzzling paradox that highlights the deep connectio
Jun 22, 2024


What is invisible waste? Where do your old mobile phones and TVs go to die?
What is invisble waste? Where do your old mobile phones and TVs go to die?
May 5, 2024
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