Is AI truly the answer to our sustainability challenges, or are we overlooking its hidden costs? This talk moves beyond the hype to address critical environmental, social, and business considerations.

I'll provoke thought, inspire action, and encourage a more holistic understanding of AI's role in creating a sustainable future, because someone needs to ask the uncomfortable questions.

Data-driven proof that sustainable practices don't just reduce costs, they multiply profits. I'll share the exact methodologies I used to transform struggling operations into profit powerhouses, challenging the fundamental assumption that sustainability requires sacrifice.

From sustainable diets that ignore molecular nutrition to trade frameworks that sound good but don't scale, to waste reduction that misses the real culprits, I'll decode what actually works. Plus the breakthrough innovations, from pesticide-eliminating bio-processes to supply chain alchemy, that smart companies are using to capture the €500 billion transformation opportunity.

Here's what the industry doesn't want you to know: When workers are paid fairly, they buy fewer, better clothes. When companies use breakthrough science (not just good intentions), they create circular business models that are more profitable than fast fashion. But here's the challenge most circular economy advocates miss: your customers won't come shopping every week like at H&M—so you need entirely new business models.

The companies achieving 80% profit increases through sustainability aren't led by traditional sustainability experts—they're led by intersectional teams that think differently. Here's the leadership secret everyone misses: it's not about having the highest IQ or the loudest voice—it's about having the right mix of perspectives.